Letters in Play

The Challenge
Exploring how typography can become more playful, interactive, and adaptable beyond traditional letterforms. The challenge was to develop a modular alphabet using simple geometric shapes while maintaining consistency, legibility, and a cohesive visual language. Initially intended for digital use, the concept evolved into an exploration of three-dimensional applications, including an interactive construction toy for children.

My Role
Art Direction, Concept Development, Typography Design, Visual System Development, Graphic & Color Treatments

Collaborators
Creative Director

Project Type
Internal Concept Exploration at Jetson — Unreleased