Retail Packaging Design
The Challenge
Create packaging that feels distinct to each product while staying consistent with either licensed brand guidelines or Jetson’s in-house visual system. The work needed to balance brand recognition, product storytelling, and a clear retail hierarchy across different packaging formats.
My Role
Packaging Design, Art Direction, Licensed Brand Application, Layout Design, Color & Graphic Treatment, Production Design
Collaborators
Creative Director, Industrial Designer, Licensing Team, Product Development
The Process
For licensed packaging, I worked from partner-provided style guides to translate approved branding, graphics, and visual elements into the Jetson packaging format. For in-house packaging, I worked within the visual system established by the Creative Director for that year, adapting the template, layout, color, and product storytelling to fit each product.
Design Development
